TORONTO – Canadian film director Barry Avrich has made a career making theatrical documentaries about media moguls like Harvey Weinstein, Lew Wasserman and Michael Cohl.
But his other job is in Canadian advertising as president of the firm Endeavour Marketing and Communications, which is winding down its operations.
A proof of claim, signed by company chairman Larry Latowsky and obtained by indicates that, as of February 28, 2013, Endeavour is “being wound up so that assets can be monetized and distributed to creditors.”
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A separate email sent to Endeavour clients on February 28, also obtained by , indicated a change of Toronto location to launch a new agency, BT/A Advertising, on College Street as part of a “re-branding” of Endeavour.
Avrich, contacted by the Hollywood Reporter on Thursday, said he left the company on February 21, 2013, a week before majority shareholder Latowsky moved ahead with plans to wind down Endeavour.
BDO Canada has been retained to lead the wind up process, which is expected to take from six to eight weeks to complete.
Endeavour was launched in 2005 by Avrich, Latowsky and Tori Laurence.
The firm was recently hit by the loss of a major advertising client, Entertainment One, to rival Vizeum.
A spokeswoman for the Canadian producer/distributor in a statement said it had been informed that Endeavour "has ceased operations," and that eOne had moved its Canadian advertising business to Vizeum.
The winding up notice from Endeavour makes no mention of a possible filing for bankruptcy or liquidation as the company looks to collect monies owed by clients and pay off creditors.
BT/A Advertising agency is offering media planning and creative for print, TV, radio and digital campaigns.
Avrich has completed marketing campaigns and promotions for top-drawer Canadian arts events like the Toronto International Film Festival, Luminato and the Stratford Shakespeare Festival.
His last documentary was about the Livent co-founder jailed for defrauding Los Angeles super-agent Michael Ovitz after he acquired the Canadian-based live theater producer in 1998.
Avrich’s latest projects from his production shingle Melbar Entertainment Group include about Penthouse porn magazine founder Bob Guccione.
Avrich sits on the board of directors of the Academy of Canadian Cinema & Television, which runs the Canadian Screen Awards.