Twitter is about to dive into the world of music discovery.
The micro-blogging social network is reportedly about to release an application dubbed Twitter Music designed to help people find new music, according to a report from CNet.
The application is being built by We Are Hunted, a small Australian developer that Twitter acquired last year, said Cnet, which predicted that an iOS version of the app could debut by the end of the month.
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Founded in Brisbane in 2007, We Are Hunted taps into message boards, P2P networks, blogs and social media to serve up a continuously updated list of 99 songs trending online.
The company has focused on building apps and widgets as a third-party developer for platforms such as Spotify and Winamp. Through a proprietary search technology, the company scours the Web to surface up-and-coming artists whose songs have struck a chord with listeners.
“Looking at music this way, we detect sentiment, expression and advocacy to better understand what people like and dislike at any given moment,” according to a description on We Are Hunted’s website.
Messages to Twitter and We Are Hunted’s co-founder Richard Slatter were not immediately returned.