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TV Ratings: A&E’s ‘Bates Motel’ Opens Doors to 3 Million Viewers

TV Ratings: A&E’s ‘Bates Motel’ Opens Doors to 3 Million Viewers

The original drama sets network premiere records among adults 25-54 and adults 18-49, eclipsing last year’s launch of "Longmire."


Bates Motel Pilot Episodic - H 2013

Viewers checked into Bates Motel on Monday night. A&E’s heavily-promoted spin on Psycho averaged 3.0 million viewers during its inaugural telecast. And while it’s down in viewers from last summer’s Longmire launch, it made up for it in both adult demographics.

The original scripted drama had an especially promising start with adults 25-54 and adults 18-49, pulling 1.6 million viewers in both measures. Across multiple broadcasts, Bates Motel brought in 4.6 million total viewers, 2.5 million adults 25-54 and 2.4 million adults 18-49.

PHOTOS: Meet the Residents of A&E’s ‘Psycho’ Prequel ‘Bates Motel’

By comparison, last summer’s debut of Longmire hit a network best for an original premiere with 4.1 million total viewers. That same episode pulled in 1.4 million adults 25-54 and a 0.8 rating with adults 18-49. Over the course of its freshman season, Longmire rose to 4.5 million viewers before eventually finishing its run with 4.3 million viewers and a high (1.6 million) among adults 25-54. Fellow A&E original The Glades maxed out around 3.4 million viewers during its last season.

A&E has long valued the older adults, but Bates Motel‘s equally strong performance with adults 18-49, coupled with Ducky Dynasty‘s record demo hauls, show the network originals are starting to skew younger.
 
Bates Motel, developed for TV by Lost vet Carlton Cuse, is produced by Universal Television and Carlton Cuse Productions. It received a straight-to-series order last July for a 10-episode season.

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