is beefing up its coverage of movies on THR.com with the addition of Sean Phillips, who has been named executive producer of THR.com, movies.
Phillips is charged with creating new digital coverage of movies, with a particular focus on growing THR.com’s already expanding consumer audience.
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Before joining , Sean spent nine years at Yahoo. In his most recent role as GM and editor-in-chief of Yahoo Movies, the industry’s top movies-only website (he also ran Yahoo Kids), Phillips pioneered online video delivery as the first entertainment site to reach 1 billion video streams and served as executive producer of all original video programs and special event coordination. This included talent interviews, new shows, live chats and red carpet premieres for events like Sundance, Comic-Con, the Indie Spirit Awards and . He worked closely with the sales and marketing teams to help expand the Yahoo Movies audience from about 5 million monthly unique users to more than 32 million monthly uniques and helped drive the business from $6 million-$7 million in sales to $38 million annually.
"Sean’s extensive experience developing rich and compelling movies-related content will further accelerate growth," says Janice Min, editorial director. "THR.com is committed to giving the full 360 degrees on everything movies, from a project’s inception to its red carpet premiere."
THR.com recently recorded the highest traffic in the site’s history, notching more than 2 million visits and more than 1.8 million unique visitors In a single day. Both of those numbers broke THR.com’s previous single-day record for visits and uniques by 15 percent.