Outspoken designer, photographer, concept store owner and occasional filmmaker Karl Lagerfeld is heading back to the director’s chair to create a short movie celebrating the 100th anniversary of Chanel’s first boutique, which will be screened at the brand’s cruise collection show in Singapore in May.
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As reported by the short film will star actress Kiera Knightley as legendary designer Gabrielle "Coco" Chanel and take place in the coastal northwestern French town of Deavville, where Chanel’s first shop opened in 1912. Knightley is no stranger to the brand, currently starring as the face of Chanel’s Coco Mademoiselle perfume campaign.
French actress Clotilde Hemse will play Chanel’s aunt Adrienne, while additional cast members include Lagerfeld-favored Chanel catwalk models Stella Tennant, Tallulah Harlech Caroline De Maigret and Brad Kroenig. Hudson, Kroenig’s five year-old son who has previously starred in shoots for Fendi andand calls the snow-haired designer "uncle," will appear in the short as a nephew. He’s also trotted down Chanel’s runway with his dad three times, most recently in December at the French fashion house’s Metiers d’Art collection show in Scotland.
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This isn’t Lagerfeld’s first time behind the camera. The Chanel creative director has previously directed the short film , which was presented during the 2011/12 Chanel Cruise Collection, and for the same line the year before.
Watch Lagerfeld’s previous film below: