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Canada’s Hollywood Production Boom Attracts New Equipment Investment

Rentals giant William F. White International has invested $20 million into new cranes, cameras and other cutting-edge technologies, and promises more purchases.

TORONTO – Surging Hollywood film and TV shooting in Canada is prompting new investment into cranes, cameras and other cutting edge production equipment  to keep Los Angeles producers coming north.

Equipment rental giant William F. White International expects to continue purchasing big-ticket items for film and TV production after investing $20 million since 2010, when Ontario and Quebec introduced a 25% all-spend film tax credit to woo Hollywood shoots away from Louisiana and Georgia.

STORY: Hollywood Production in Canada Declines on Currency, Tax Blues

“We will continue to invest several million dollars per year in order to maintain and enhance our market leadership position,” said Paul Bronfman, chairman and CEO of Comweb Corp. and William F. White International.

Bronfman, who is also chairman of Pinewood Toronto Studios, picked up a new off-road camera car for the reboot, the horror film and the TV series shoot in Toronto.

And a new TechnoDolly crane was brought in for the TV series shoot by Temple Street Productions, while new Arrimax M18 lighting equipment was acquired for the 2013 TV pilot season in Vancouver.

Despite a high Canadian dollar, the 25 percent all-spend film tax credits has had U.S. TV series such as NBCUniversal’s , Netflix’s and Gaumont International’s shooting on location in Toronto just as Ontario in 2012 racked up another record for overall film and TV production activity.

The production boom is spreading elsewhere in the province.

STORY: DHX Media Shifts Los Angeles Work-For-Hire Studio Production to Canada

Technicolor is moving up post production equipment to the newly-launched Northern Ontario Film Studios complex in Sudbury, Ontario, while Starline Production Rentals has sent a fleet of trucks to the Hollywood North outpost.

“Not only do northerners believe the industry is here to stay, but the big companies are moving up here too,” said David Anselmo, CEO of Hideaway Pictures, which launched the new northern Ontario studio in July 2012 after new subsidies from the Northern Ontario Heritage Fund became available to film and TV producers.


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