TORONTO – Well, the French do know a thing or two about romance.
So Warner Bros. has handed a rose to Canadian broadcaster Astral Media after it picked up the first season of The Bachelor Canada for its Musique Plus and MusiMax channels in French-speaking Quebec.
The local dating competition series, to be sub-titled for an April 8 debut in the French-language market, originated on rival broadcaster Rogers Media and its City network.
So Astral Media snapping up The Bachelor Canada marks a rare programming pick-up from a competing Canadian network soon after Kris Humphries’ former girlfriend Bianka Kamber won the final rose from inaugural Canadian bachelor Brad Smith in November 2012.
The launch of a local version of the Bachelor franchise on City followed ABC’s Bachelor and Bachelorette franchises enjoying a long run on the Canadian channel.
Rogers Media aired nine episodes of The Bachelor Canada from Force Four Entertainment, and has plans for a second season in 2014.
"To have a Canadian broadcast competitor choose to air The Bachelor Canada on their network is a true testament to the world-class quality of original Canadian content that Rogers Media is committed to and continues to produce," said Claire Freeland, director of original programming at Rogers Media, who also executive produced The Bachelor Canada.