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‘Book of Mormon’ Sets Broadway, West End Records After London Launch


The Book of Mormon - Theater - Pantages - H 2012

The musical, which has gotten mixed reviews, reached single-day ticket sales of more than $3.2 million on Friday.

LONDON – Hit musical “The Book of Mormon” celebrated its opening here at Prince Wales Theatre on Thursday night, and Friday ticket sales set a West End and Broadway record for single-day sales.

on Saturday reported that the day’s box office amounted to 2.11 million pounds ($3.21 million), beating the previous record for the British capital. Sales also exceeded the highest one-day take in Broadway history,  said.

STORY: ‘Book of Mormon’ Smashes House Record at L.A.’s Pantages Theatre

The gross for the show, written by South Park creators Matt Stone and Trey Parker along with composer Robert Lopez, was higher than the day-after sales for the show’s 2011 Broadway opening, which had brought in $1.5 million.

“It’s an unbelievable result,” the quoted producer Scott Rudin as saying. “To be literally twice what we did the day after opening in New York is just unheard of.”

150,000 additional tickets have been made available in London, said 

However, the Tony Award-winning musical about a pair of missionaries in a remote village in Uganda has drawn mixed reviews in London.

‘s reviewer said he and other audience members found it "hard to warm to the show" and its "foul-mouthed irreverence and outrageousness." Said the paper: "If you find it funny that one of the characters constantly announces: ‘I have maggots in my scrotum,’ this is definitely the ticket for you."

STORY: Comedy Central’s ‘South Park’ Reduces Episode Order

said people would have a "perfectly pleasant time" watching the London show. However, the idea that the show "is either daringly offensive or a Broadway breakthrough is pure codswallop," it added. "The biggest myth of all is that it’s somehow a landmark American musical."

, meanwhile, called "spirited and refreshing," and described it as a guilty pleasure. "Is the show touristic? Does it merely flirt with blasphemy?" the paper asked. "Oh, you bet. But there is also something very winning about its spirit."

Email: Georg.Szalai@thr.com
Twitter: @georgszalai

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